8 Out of 10 People Walked In Because of a Sign
8 out of 10 people say they entered a store or business they had never visited before based simply on its signs. If you do the math, that’s 80 out of every 100 potential customers making a decision on nothing more than your signage. That’s not just influence—that’s power.
These eight individuals aren’t just passersby; they are the decision-makers. They are the ones judging your brand from the outside, weighing whether you deserve their time, money, and trust. And what do they see first? Building signs. While many factors influence consumer behavior, your exterior signage plays a key role in the first impression.
Think of it this way: a great sign won’t replace a poor product or service, but it can spark curiosity, create a sense of legitimacy, and invite potential customers in. Let’s make sure you give those 8 out of 10 decision-makers a reason to say yes.
In this guide, we’ll walk you through everything you need to know about building signs, including the various types, the benefits they bring, and best practices to ensure your signage strategy supports your business goals.
What Are Building Signs? Types That Speak for Your Brand
Building signs are exterior or interior displays mounted directly on your building to identify, promote, or direct. These signs do more than name your business—they communicate your brand identity at first glance.
There are several types of custom building signs, and choosing the right one depends on your business type, location, visibility needs, and local regulations. Here are the most popular types:
- Channel Letters: Three-dimensional, individually cut letters often illuminated for maximum impact.
- Cabinet Signs: Box-style signs with a flat or curved face, ideal for full-color logos or intricate designs.
- Dimensional Letters: Non-illuminated, raised letters that offer a sleek, professional appearance.
- Monument Signs: Ground-level signs often installed at entrances or along roadways for larger properties.
- Blade Signs: Mounted perpendicular to the building, great for pedestrian-heavy areas.
- Awnings & Canopies: Dual-purpose signs that offer shade and branding.
- Electronic Message Centers (EMCs): Digital signs that can display changing text, time, temperature, and promotions.
No matter the style, effective outdoor building signs serve as a 24/7 brand ambassador.
Why Invest in Building Signs? Benefits That Matter More Than You Think
Still on the fence about updating or installing outdoor building signs for business? Here are some compelling reasons to prioritize signage as a core part of your marketing strategy:
- First Impressions Matter
- Your sign is often the first interaction a customer has with your brand. A professionally designed sign conveys credibility and professionalism.
- Brand Recognition
- Consistent use of logos, colors, and typography builds brand recognition and loyalty.
- 24/7 Advertising
- Unlike paid ads that disappear after a campaign ends, custom building signs work around the clock to attract attention.
- Increased Foot Traffic
- Effective signage can draw in foot traffic you might not otherwise reach through digital or print advertising.
- Cost-Effective Marketing
- Once installed, building signage requires minimal maintenance and provides long-term ROI.
- Navigation and Accessibility
- Good signage helps customers find your business easily and navigate your space.
Investing in building signs near me isn’t just a nice-to-have—it’s a business essential.
Best Practices: Do’s and Don’ts for Building Signs That Work
Creating powerful, effective building signs is both an art and a science. Your signage must do more than just exist—it must communicate, direct, and convert. Whether you’re designing your first sign or upgrading an outdated one, understanding the balance between form and function is key. Here are essential best practices that can make your signage not just seen but remembered.
Do:
- Keep It Simple and Focused
- A clutter-free design captures attention. Stick to one key message, and prioritize legibility. Busy signs confuse viewers and reduce recall.
- Align with Your Brand Identity
- Every color, font, and graphic should reflect your brand’s personality. Consistency across all visual assets—including your signage—reinforces trust and brand familiarity.
- Maximize Readability
- Use high-contrast color combinations and clear fonts. The letter height should match the viewing distance. Consider where your sign will be placed and the average speed of passing traffic—both affect legibility.
- Use Lighting Strategically
- Illuminate signs for nighttime visibility. LED lighting is energy-efficient and adds a clean, modern look that boosts perceived professionalism.
- Leverage the Environment
- Take note of surrounding structures, landscape elements, and traffic flow. Your sign should stand out in its environment, not get lost in the noise.
- Consult with a Professional
- A trusted building sign company near me can help you avoid common pitfalls and ensure compliance with local regulations. They also bring design experience that makes your sign both attractive and effective.
Don’t:
- Overdo Text or Graphics
- Less is more. Too much content overwhelms and diminishes the impact. The goal is quick comprehension at a glance.
- Forget the Rules
- Local ordinances matter. Permitting, placement, and size restrictions can affect your final design. Skipping this step can lead to costly revisions or fines.
- Ignore Maintenance Needs
- A clean, functioning sign reflects a thriving business. Regular upkeep is non-negotiable, as faded or broken signage sends the wrong message.
- Settle for Generic Designs
- Stand out. Avoid templates and invest in custom building signs tailored to your brand story. You only get one chance to make a first impression—make it count.
When done right, your outdoor building signs don’t just mark your location—they become iconic touchpoints in your customer journey. They help people remember who you are, what you do, and why they should trust you. That kind of visibility is priceless.
Why Building Signs Are a Must-Have: Final Thoughts
Building signs do more than decorate—they define. They attract attention, build trust, and drive traffic. The right signage creates brand consistency and 24/7 visibility.
At All American Signs and Graphics, we bring your vision to life with premium custom building signs and outdoor building signs designed for impact. Whether you’re searching for building signs near me or a trusted building sign company near me, we’re here to help your brand shine.
For more information about building signs and other signage solutions, consult with All American Signs and Graphics today.
We don’t just make signs. We make brands shine.